Analytics · Reporting · Decision Support
TrueNorth Insights helps businesses turn operational, customer, and financial data into reporting systems that support better decisions.
What TrueNorth Insights does
Most organizations have more data than clarity. TrueNorth Insights focuses on connecting source systems, cleaning and structuring data, defining useful metrics, and building reporting that helps leaders understand what is happening, why it matters, and where to focus next. The work is practical: fewer disconnected spreadsheets, clearer KPI definitions, stronger reporting workflows, and analysis that ties operating activity to business outcomes.
Services
Services are focused on reporting systems, source data structure, and analysis that helps teams make better operating decisions.
Builds dashboards, recurring reports, and KPI views that help teams monitor performance without manually rebuilding the same work each month.
Turns messy source data into cleaner, repeatable datasets that can support reporting and analysis.
Uses analysis to answer specific business questions and connect data to action.
Decision areas
The work starts with the decision that needs to be made, then works back to the data, metrics, and reporting required to support it.
Process
Clarify the business question, audience, available data, and what action the work should support.
Review source data, clean fields, define relationships, and create repeatable datasets where possible.
Align on KPI definitions so reporting reflects the business instead of creating conflicting numbers.
Create dashboards, reports, models, or written analysis that are clear enough to use in meetings.
Reduce manual effort, document assumptions, and make the process easier to maintain.
Selected work examples
These examples reflect project types supported through analytics leadership, reporting system design, and decision support work.
Developed a reporting foundation that integrated HR, badge, and facilities data to support workplace analytics, attendance visibility, and space utilization reporting.
Built standardized KPI reporting across multiple brands, helping leadership compare performance, identify operating issues, and connect customer activity to business outcomes.
Created recurring executive reporting packages that translated operational and customer data into decision ready summaries for leadership review.
Replaced manual spreadsheet based reporting steps with repeatable data workflows using SQL, Python, and structured reporting models.
Analyzed customer, lead, sales, and revenue data to support questions around performance, conversion, customer behavior, and growth opportunities.
Defined practical metrics and reporting views so leadership teams could review performance with clearer context and fewer disconnected data sources.
About
TrueNorth Insights was founded by Chris Baker, an analytics leader with experience building reporting systems, KPI frameworks, and decision support tools across franchising, retail, workplace strategy, and operations.
The work is grounded in source data, practical business context, and clear communication. The goal is not to produce more charts. The goal is to help teams understand performance, make better decisions, and reduce the manual work required to get reliable answers.
For analytics, reporting, KPI design, or decision support work, contact TrueNorth Insights.
